As text-to-image models become increasingly prevalent, ensuring their equitable performance across diverse cultural contexts is critical. Efforts to mitigate cross-cultural biases have been hampered by trade-offs, including a loss in performance, factual inaccuracies, or offensive outputs. Despite widespread recognition of these challenges, an inability to reliably measure these biases has stalled progress. To address this gap, we introduce CAIRe, an evaluation metric that assesses the degree of cultural relevance of an image, given a user-defined set of labels. Our framework grounds entities and concepts in the image to a knowledge base and uses factual information to give independent graded judgments for each culture label. On a manually curated dataset of culturally salient but rare items built using language models, CAIRe surpasses all baselines by 22% F1 points. Additionally, we construct two datasets for culturally universal concepts, one comprising T2I-generated outputs and another retrieved from naturally occurring data. CAIRe achieves Pearson's correlations of 0.56 and 0.66 with human ratings on these sets, based on a 5-point Likert scale of cultural relevance. This demonstrates its strong alignment with human judgment across diverse image sources.

Text simplification is essential for making public health information accessible to diverse populations, including those with limited health literacy. However, commonly used evaluation metrics in Natural Language Processing (NLP), such as BLEU, FKGL, and SARI, mainly capture surface-level features and fail to account for human-centered qualities like clarity, trustworthiness, tone, cultural relevance, and actionability. This limitation is particularly critical in high-stakes health contexts, where communication must be not only simple but also usable, respectful, and trustworthy. To address this gap, we propose the Human-Centered Readability Score (HCRS), a five-dimensional evaluation framework grounded in Human-Computer Interaction (HCI) and health communication research. HCRS integrates automatic measures with structured human feedback to capture the relational and contextual aspects of readability. We outline the framework, discuss its integration into participatory evaluation workflows, and present a protocol for empirical validation. This work aims to advance the evaluation of health text simplification beyond surface metrics, enabling NLP systems that align more closely with diverse users' needs, expectations, and lived experiences.

As vision-language models (VLMs) become increasingly integrated into daily life, the need for accurate visual culture understanding is becoming critical. Yet, these models frequently fall short in interpreting cultural nuances effectively. Prior work has demonstrated the effectiveness of retrieval-augmented generation (RAG) in enhancing cultural understanding in text-only settings, while its application in multimodal scenarios remains underexplored. To bridge this gap, we introduce RAVENEA (Retrieval-Augmented Visual culturE uNdErstAnding), a new benchmark designed to advance visual culture understanding through retrieval, focusing on two tasks: culture-focused visual question answering (cVQA) and culture-informed image captioning (cIC). RAVENEA extends existing datasets by integrating over 10,000 Wikipedia documents curated and ranked by human annotators. With RAVENEA, we train and evaluate seven multimodal retrievers for each image query, and measure the downstream impact of retrieval-augmented inputs across fourteen state-of-the-art VLMs. Our results show that lightweight VLMs, when augmented with culture-aware retrieval, outperform their non-augmented counterparts (by at least 3.2% absolute on cVQA and 6.2% absolute on cIC). This highlights the value of retrieval-augmented methods and culturally inclusive benchmarks for multimodal understanding.

Southeast Asia (SEA) is a region of extraordinary linguistic and cultural diversity, yet it remains significantly underrepresented in vision-language (VL) research. This often results in artificial intelligence (AI) models that fail to capture SEA cultural nuances. To fill this gap, we present SEA-VL, an open-source initiative dedicated to developing high-quality, culturally relevant data for SEA languages. By involving contributors from SEA countries, SEA-VL aims to ensure better cultural relevance and diversity, fostering greater inclusivity of underrepresented languages in VL research. Beyond crowdsourcing, our initiative goes one step further in the exploration of the automatic collection of culturally relevant images through crawling and image generation. First, we find that image crawling achieves approximately ~85% cultural relevance while being more cost- and time-efficient than crowdsourcing. Second, despite the substantial progress in generative vision models, synthetic images remain unreliable in accurately reflecting SEA cultures. The generated images often fail to reflect the nuanced traditions and cultural contexts of the region. Collectively, we gather 1.28M SEA culturally-relevant images, more than 50 times larger than other existing datasets. Through SEA-VL, we aim to bridge the representation gap in SEA, fostering the development of more inclusive AI systems that authentically represent diverse cultures across SEA.

Beyond conventional paradigms of translating speech and text, recently, there has been interest in automated transcreation of images to facilitate localization of visual content across different cultures. Attempts to define this as a formal Machine Learning (ML) problem have been impeded by the lack of automatic evaluation mechanisms, with previous work relying solely on human evaluation. In this paper, we seek to close this gap by proposing a suite of automatic evaluation metrics inspired by machine translation (MT) metrics, categorized into: a) Object-based, b) Embedding-based, and c) VLM-based. Drawing on theories from translation studies and real-world transcreation practices, we identify three critical dimensions of image transcreation: cultural relevance, semantic equivalence and visual similarity, and design our metrics to evaluate systems along these axes. Our results show that proprietary VLMs best identify cultural relevance and semantic equivalence, while vision-encoder representations are adept at measuring visual similarity. Meta-evaluation across 7 countries shows our metrics agree strongly with human ratings, with average segment-level correlations ranging from 0.55-0.87. Finally, through a discussion of the merits and demerits of each metric, we offer a robust framework for automated image transcreation evaluation, grounded in both theoretical foundations and practical application. Our code can be found here: https://github.com/simran-khanuja/automatic-eval-transcreation

Given the rise of multimedia content, human translators increasingly focus on culturally adapting not only words but also other modalities such as images to convey the same meaning. While several applications stand to benefit from this, machine translation systems remain confined to dealing with language in speech and text. In this work, we take a first step towards translating images to make them culturally relevant. First, we build three pipelines comprising state-of-the-art generative models to do the task. Next, we build a two-part evaluation dataset: i) concept: comprising 600 images that are cross-culturally coherent, focusing on a single concept per image, and ii) application: comprising 100 images curated from real-world applications. We conduct a multi-faceted human evaluation of translated images to assess for cultural relevance and meaning preservation. We find that as of today, image-editing models fail at this task, but can be improved by leveraging LLMs and retrievers in the loop. Best pipelines can only translate 5% of images for some countries in the easier concept dataset and no translation is successful for some countries in the application dataset, highlighting the challenging nature of the task. Our code and data is released here: https://github.com/simran-khanuja/image-transcreation.

Pretrained large Vision-Language models have drawn considerable interest in recent years due to their remarkable performance. Despite considerable efforts to assess these models from diverse perspectives, the extent of visual cultural awareness in the state-of-the-art GPT-4V model remains unexplored. To tackle this gap, we extensively probed GPT-4V using the MaRVL benchmark dataset, aiming to investigate its capabilities and limitations in visual understanding with a focus on cultural aspects. Specifically, we introduced three visual related tasks, i.e. caption classification, pairwise captioning, and culture tag selection, to systematically delve into fine-grained visual cultural evaluation. Experimental results indicate that GPT-4V excels at identifying cultural concepts but still exhibits weaker performance in low-resource languages, such as Tamil and Swahili. Notably, through human evaluation, GPT-4V proves to be more culturally relevant in image captioning tasks than the original MaRVL human annotations, suggesting a promising solution for future visual cultural benchmark construction.